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Events captured data. We saw the opportunity beyond it.

We built a platform to turn event data into better engagement, greater efficiency and measurable business outcomes. effyEvent is built by effyBiz, and this is the story of how it came about.

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1Where we started

Helping sales teams share the right content with the right person.

effyBiz began by building tools that help companies personalise, share and track their sales content, and manage the partners and channels who sell for them.

Much of that work has been with manufacturers who sell through dealer and retailer networks, in agri-inputs, building materials, FMCG and related industries.

Generative AI contentThe effyAI suite
Personalised, interactive contentIncluding personalised video
Digital asset managementStore, tag and organise
Personalised sharing appWith real-time analytics
CRM and partner engagementFor channel performance
LocalisationIn over 120 languages

From the effyBiz product suite at effybiz.com

2Then our clients took us to the field

For our clients, the most important selling happens face to face.

A seeds company wins farmers at a crop demonstration. A waterproofing brand wins contractors at a dealer meet. A manufacturer meets its next distributor at a trade show.

As we built engagement programmes for these teams, we kept ending up at their events.

Farmer meets Crop demonstrations Dealer and contractor meets Product launches Exhibitions and trade shows

Every event produced data: names, numbers, attendance. Very little of it was used after the event.

3The same questions, after every event

Marketing and sales leaders kept asking us the same five things.

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How many people actually came?

“

Who were they, and which of our people met them?

“

Did they agree to hear from us again?

“

What were they interested in, and who should we call first?

“

Did the event lead to any business?

What happened to that data:

Attendance counted, then filed away
Contacts collected, never followed up
Interests noted, but everyone got the same brochure
Details gathered without consent to use them
Sales teams unaware of who had attended
4So we connected the pieces

The opportunity was in what happens next.

Personalised content, sharing with tracking, and WhatsApp messaging were already part of what we built. effyEvent connects them to event data, from the moment a visitor checks in.

WhatsApp consent+ Personalised content+ Tracking+ Follow-up= effyEvent
  1. Content and sharingPersonalise, share and track sales content.
  2. Field and channel engagementProgrammes for dealers, contractors and farmers.
  3. Farmer event attendanceQR and WhatsApp check-in, built for a seeds business.
  4. BoothConnectThe full stall loop for exhibitors.
  5. effyEventOne visitor journey across every event.

What that data becomes

Better engagement

Each visitor gets content matched to their interests, and a thank-you from the person they met, through channels they agreed to.

Greater efficiency

QR and WhatsApp check-in, card scanning and live dashboards replace paper registers and re-typing.

Measurable business outcomes

Every visitor tracked from attendance to engagement, leads, meetings and follow-up.

Farmer checking in to a field event on his phone
BTL activations

For farmer meets and field events

Every attendee recorded with consent, including farmers without a smartphone.

Explore BTL activations
Rep talking with a visitor at an exhibition stall
Exhibitions

For stalls and trade shows

Personalised presentations, instant thank-yous and follow-up, powered by BoothConnect.

Explore exhibitions

What we hold ourselves to.

Built for the field

Weak networks, crowded venues, and farmers without smartphones are the normal case, not the edge case.

Consent first

Every visitor chooses to hear from you, and that choice is on record.

Personal, not generic

Each visitor gets what they cared about, from the person they actually met.

Proof, not guesses

Every event should end with numbers you can act on, not a stack of paper.

effyEvent is a product of effyBiz.

We build software for companies that sell through people: sales teams, dealers, partners and field forces. effyEvent is our answer for the moments those people meet customers face to face.

Tell us about your next event.

We'll show you what it could look like with effyEvent.

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